Bell & Ross Vintage Jumping Hour Watch Line Does The Functional Style Justice

A jumping hour watch is nifty device. It can be argued that a jumping hours format is even more legible than the traditional analog hand format. Essentially, jumping hours is a hybrid of analog and digital. The hours portion of the watch is done through a hour display window. There is a disc underneath the [...]

One Year Of Watch Blogging: The First Anniversary Of aBlogtoRead.com

I’m not going to get all mushy or dramatic. It has been a year since I started aBlogtoRead.com and it has really come a long way. When the site began, I had little idea that it would be solely a blog about watches. Could I really handle writing about watches all the time? Well the [...]

Jaeger LeCoultre Asks You A Dumb Question; Offers A Nonsense Response

“Hi, how’s it going?”
“Just fine sir, care to view any fine Jaeger LeCoultre timepieces today?”
“Well, I don’t know. What makes these…. Jaeger LeCoultre watches…. better than what I’ve got now?”
(sigh) “Sir… these are what we call, ‘real watches.’ A a Jaeger LeCoultre watch represents an accomplishment combining elegance and discretion with a natural aura of [...]

When You Must Travel With Lots Of Watches And Have Servants, Piaget Is There For You With the Collector’s Trunk

I had an opportunity to experience these watch trunks from Piaget a few months ago while some Piaget representatives where in San Francisco at a watch show. I was impressed that the company had these enormous custom made watch cases fit for a passenger on the Titanic. What I didn’t know was that enough people [...]

Edward Norton Is New Male Face Of Breil Watch Ads: High Price For The Actor?

We can be safe in assuming that Edward Norton was richly compensated for being Italian watch designer “Breil’s” newest brand ambassador. The contract stipulates that for the next two years, Norton will be the primary face for all of Breil’s print advertising. He gets to wear the watch for hours while photographers attempt to capture [...]

Watch Making; The Industry Of The Niche Markets And Boutique Manufactures

You might be wondering what Voltron has to do with watch making. Well, nothing actually, though I did think this segment of Voltron forming was cool. It also helps me illustrate a point about the watch industry, and how a good watch is really made up from the efforts of several entities working together.
When you [...]

The Art Of Selling Luxury Watches To That Rich Wealthy Crowd; Five Tricks Of The Trade!

Spending an inordinate amount of time looking through watch catalogs and marketing materials, I’ve noticed a lot of noteworthy trends. It seems as though someone, somewhere, has come up with a few rules regarding how to advertise really expensive items to the people that can afford them. Honestly, it is quite humorous much of the [...]

Great Breguet Transatlantique XX Watch, Sold In The Wrong Tone

With the competition out there for the luxury buyer, watches don’t always just sell themselves, even if they are really beautiful. Sometimes a bad sell can cast an pale yellow light on an otherwise excellent timepiece. Let me tell you what is wrong with this approach:

The Good:
It is a video, and it shows the [...]

Six Professionals That Tend To Be Watch Lovers

Enjoying watches is typically not a solo activity. Watch lovers like myself feel the need constantly discuss or mentions watches, much to the dismay of non-watch lovers. But when you meet a fellow horological enthusiast, the conversation quickly becomes lively as shared interests intermingle. In my time I have realized that certain types of people [...]

Did You Hear That Pocket Watches Are Back? Yea, They Are Also Called Phones

The move from pocket watch to wrist watch in the early 20th century heralded a big move to the “active” person being able to tell the time. Pocket watches, while classy, sat in your pocket or coat until you could pull them out, open them, and check the time. The advent of the wrist watch [...]

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