Swatch Group’s ETA Watch Movement Maker Oversteps: Receives Unlawful Monopoly Probe By Swiss Competition Commission

The Swatch Group is the largest watch maker in the world, with a highly complex vertically integrated manufacturing system with a ton of subsidiary and partner companies, as well as watch brands. The goal has always been for each watch component to be made by a company under the Swatch Group Umbrella. They’ve become so [...]

2003’s Swatch James Bond 007 40th Anniversary Collection Of Watches

This is a slightly older collection (from 2003), and the reason I talk about it is because Swatch plays an important role in the new James Bond Movie: 007 Quantum of Solace. Further still, there will be a new collection of Swatch watches dedicated to the 007 villains, all to celebrate Bond’s newest villain; Dr. [...]

The Swatch Irony Body and Soul on WatchReport.com

As an engineer, it’s always interesting to me to think about what a watch is designed for. In some ways, it’s easy to make “The World’s Finest Watch” if cost and time are no consideration. It’s much harder, on the other hand, to make a world-class watch for the masses for under, say, $200. Engineering both low-cost and style into a mechanical watch is not a simple task.