Image Of A Watch Czar: Swatch Group’s Nicolas Hayek With His Wares

Big year for Swatch Group AG, the Swiss giant has reporting above average profits and double-digit growth across the board. Swatch Group owns the watch movement maker ETA, along with a number of brands including Omega, Breguet, Longines, and Glashutte Original. Last year’s profits hovered over $5 billion, certainly amazing given the market and volume [...]

Size Matters: Nothing Special About the Limited Appeal Of The Apple MacBook Air

Yesterday’s Macworld keynote speech by Steve Jobs announced, among other things, the new MacBook Air. The newest in underwhelming computing appliances by Apple provides little innovation. “It is so thin and light!” Yes it is, but at what cost? The whole point of a laptop computer is to be fully functional. It needs to have [...]

Building An Internet-Based Business: Figuring Out How to Handle Customer/Client Data With A CRM

For the past 10 years or so, the world has seen the emergence of a new kind of business. That which does not require an actual retail location, office, or much of anything. Entirely online businesses have been a solid trend for good reason. They are far less expensive to set up and maintain. Further, [...]

Wanted: The Ultimate Wearable Weight Loss And Health Data Device

Sometimes you need to do more than merely appreciate or discuss what currently exists, you need to ask for things to be made. There are a variety of watches from makers such as Suunto, Polar, Linde Werdelin, and other that will tell you your body’s temperature, and heart rate. With that information they will also [...]

Weary About Buying A Watch Sight Unseen Online? Photoshop It To Your Wrist!

All the time we spend looking at watches online will never give us a clear indication of how a watch is going to look on our wrist, which is one of the most important factors in buying a watch. Several times I have nervously opened up a watch box to see the new watch I’ve [...]

Making Sense Of The Sellita SW200 Movement: Same As ETA 2824-2

Lots of people are starting to notice that watch makers are starting to indicate the movement of a watch as “Swiss Movement.” For most of us, such an ambiguous designation is unacceptable, as this can mean just about anything. Strictly speaking, for a watch or movement to legally have the “Swiss Made” designation upon it, [...]

Want One Location For Watch Information? Not Much Out There

Like some of you, I spend a good deal of time perusing websites for watch information. Be it pricing information, reviews, or just a place that I just learn about new watches, there does not seem to be one place, or even a few places to go where I can find a good collection of [...]

Patek Philippe Wants To Like You; Finds It So Difficult

A few days ago I wrote about a new watch coming out of the house of Patek Philippe. Namely, the reference 5960P at about $80,000. A beautiful watch, but why all the hubbub for a timepiece that costs so much? For that money anything should be possible right? Well some people find themselves waiting around [...]

Watch Choice For Survival: Top Pick For Deserted Island Scenario?

If you are anything like me, you have seriously considered what you would do in a survival situation on a deserted island. Do I ever anticipate being in this situation? Well no, but as a dedicated lover of the survivalist genre (from Robinson Crusoe to Castaway), I do take the time to ponder such issues. [...]

Tourneau Plugs Omega De Ville On TV: Next Watch Commercial Sighting

As predicted previously during my discussion of the Seiko Coutura watch commercial, it was predicted that more watch commercials would appear in this new wave of watch advertising. There is nothing inherently interesting about a product being advertised on television, but in the case of watches, it is a form of advertising rare of unheard [...]

Sharing Your Mind: RSS Blog Syndication For The Willing

People blog for a number of reasons, mostly to get their ideas out there. One takes the time and effort to share their thoughts and information in the hopes that they will attract an interested audience. The vast majority of blogs on the internet have a very limited audience. The reason for this is that [...]

Schwarzenegger v. Bill Clinton: A Showdown Between Audemars Piguet Watches Of Ambitious Proportions

Elitist watch maker Audemars Piguet sells watches for people who easily remark, “my watch cost more than your car.” With all this money to spend, they get a bit generous with big shots like Presidents and big-shot actors. In this case Audemars Piguet created timepieces for both former President Bill Clinton and actor/California governor Arnold [...]

Gaining eBay Trust: Positive Feedback To Positive Results

Buying on eBay is always an attractive option until you are faced with a questionable seller (or buyer for that matter). The item looks good, but it might be too good to be true, or you want to make sure you are getting your money’s worth. Face it, there is an extent of caveat emptor [...]

Buying A Watch Online: Why Internet Shopping For Watches Is Safe and Stress Free

Buying a watch is about three things. How much you like the watch by itself, how good the watch looks on your wrist, and the price. Without friendly accord among these three factors, you are never going to feel fully comfortable in buying a watch. Buying a watch on the internet can appeal to at [...]

Seiko Coutura Watch On TV: Watch Advertising Hits The Mainstream

For a long time in the US, watch Advertising was limited to spots in the Wall Street Journal and financial or business magazines (not to mention the limited number of watch magazines such as WatchTime, Revolution, International Watch, and others). Rolex was the king of the advertising heap, but you weren’t about to a Rolex [...]

Virtual World Marketing: Hublot Watches Establishes Itself On Second Life

In what seems a strange marketing decision, Hublot Watches with its new French captain, has sailed in to the waters of Second Life and purchased a virtual island there. For those of you now keen on all that is virtual, Second Life is a well established virtual world. Not quite a game, not quite a [...]

SEO Tip For All Websites And Bloggers: State The Obvious, Again And Again

For those of you who don’t live and breathe by the term SEO, it stands for Search Engine Optimization, or otherwise, the tactics used to make your website appear higher on search engine result pages. SEO methods can be a bit of a mire, and there are endless “services” out there that claim to help. [...]

More Watch Reviews! Demand What You Need To Make Watch Purchase Decisions

By far most watch reviews you will find today are provided by dedicated watch enthusiasts who purchase, then subsequently post images and reviews of the watches they purchase online. Usually these reviews are placed on forums or dedicated user submission websites. Then you have the professional reviews that you will find in watch magazines. More [...]

My Gift Giving Theory: Not What They Want, But What You Want Them To Have

The gift giving season is upon us, and at least for myself, the biggest issue is always, “what should I get ____?!” Of course, the commercialized nature of the season imbibes us with the notion that our paramount motivation for the next few monthsis ardently selecting those gifts that, “they will remember/will mean something to [...]

Thanksgiving Wishes to Watch Enthusiasts Online From ablogtoread.com

In accordance with the sentiments of the day, I wish to thank the Internet for bringing me that which I would otherwise be without. If it was not for the internet, myself, and likely many of you, would not be interested in watches or have the material to fuel our appreciation. With the Internet, watches, [...]

P.E.A.R On Notice! Apple Zealots Stalinize European Media When “Monopoly” Mentioned

P.E.A.R (People Enraged by Apple Relations) wants you to be aware of this! Watch this video of a Benjamin Cohen, a correspondent from UK broadcaster Channel 4 in the UK interviewing Apple Senior Vice President of Worldwide Product Marketing Phil Schiller. After you watch it, keep reading this article.Disturbing? That is really the term that [...]

Use Technorati To Claim Blog Ownership

Have a blog you manage or write online? Don’t like the idea of other people posing as you? It could happen. You need to claim your identity, and ownership of your online property. Your blog belongs to you. Technorati had a great tool which you can use to claim your blog against all other people. [...]

The Basics of Intellectual Property: Copyrights, Trademarks, and Patents

Although I am well versed in the area of intellectual property (IP), it has come to my attention that many are not. This can be a problem when individuals are concerned with protecting their rights, and when trying to avoid infringing the rights of others. This article is meant to be a very brief overview [...]

You Use eBay Right? If Not You Are Missing Out.

If you are a watch enthusiast or any other type of consumer who does not use eBay, you are tragically missing out on a world of available items and rare finds. Think about what eBay is. Essentially it creates a market for many types of goods which would otherwise sit in someone’s house. It is [...]

Bringing The eBay Experience Closer: New Custom Dynamic Live Listing At ablogtoread.com

It isn’t news that I love eBay. But it is more than just a personal obsession that brings eBay to ablogtoread.com. For a long time I had a dream. How could I share with everyone the watches I love and recommend watches in one easy automated place? Well, I finally figured it out. Check out [...]

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