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Casio Creates G-Shock Watch Character Mascots

This reminds me a lot of Disney, I don’t know why. The already hip Casio G-Shock line is not old enough to have classics, vintage watches, and now nostalgia. These three new Casio G-Shock characters are based on three popular Casio G-Shock models from the 1980s, back when G-Shock was young and impressionable. The models [...]

Save 15% For 15 Hours On The 27th Of November At Marcello C. Watches

Sales at Marcello C. watches don’t come often. Maybe once or twice a year you get an opportunity to own one these already affordable watches at a discount. For those of you waiting to get a Marcello C. watch, a good opportunity has shown itself. Marcello C. watches is celebrating 15 years of watch making; [...]

Discussing DLC: Linde Werdelin Talks About The Hard Black Elemental Watch And Diamond Like Carbon Coating In General

You’ve probably seen at least something about DLC. You might not know what it is though, and the three letter term might go right past you. That’s OK, because DLC is a relatively new addition to a watch maker’s arsenal. Speaking with the very knowledgeable people at Linde Werdelin, I  recently have a new understanding [...]

Vacheron Constantin Returns To What It Is Good At With The Collection Excellence Platine Patrimony Double Retrograde Watch

Vacheron Constantin isn’t good at everything, but they are good at a few things. One of those things is making effectively simple luxury watches. Getting too avant garde really isn’t their thing. Releasing “modern” watches really isn’t their thing either. In my opinion the newer Quai de l’Ile collection was a visual and logical disaster.
Moving [...]

Essence Of “Guy Watch” In The New Breitling Super Avenger Blacksteel Chronograph

It is funny how sometimes one watch can epitomize a theme. Breitling watches are known to most people who know anything at all about watches, but think about what they actually mean to you. You probably thing “professional” watch, or “pilot” watch, but what does any of that really mean? Well a large part of [...]

Decoding The MSRP: What Retail Price Means, And What You Should Pay

Prices are a funny thing. We often don’t understand why we pay what we do, nor do we often understand why some places can or do charge more for the same goods. In the retail goods market, there is such a thing as the MSRP, or manufacturer’s suggested retail price. I have no idea where [...]

eBay Buying And Selling Tip: How to Handle The Reserve, An Often Ill Used Tool

In addition to looking and fawning over watches, I also buy them on occasion. A typical venue for my consumerism is eBay. I like the thrill of the search and finding a rare item, as well as the system used to win auctions or purchase items. eBay is a wonderful resource, and I recommend it [...]

Jaeger LeCoultre Asks You A Dumb Question; Offers A Nonsense Response

“Hi, how’s it going?”
“Just fine sir, care to view any fine Jaeger LeCoultre timepieces today?”
“Well, I don’t know. What makes these…. Jaeger LeCoultre watches…. better than what I’ve got now?”
(sigh) “Sir… these are what we call, ‘real watches.’ A a Jaeger LeCoultre watch represents an accomplishment combining elegance and discretion with a natural aura of [...]

Edward Norton Is New Male Face Of Breil Watch Ads: High Price For The Actor?

We can be safe in assuming that Edward Norton was richly compensated for being Italian watch designer “Breil’s” newest brand ambassador. The contract stipulates that for the next two years, Norton will be the primary face for all of Breil’s print advertising. He gets to wear the watch for hours while photographers attempt to capture [...]

Watch Auctioneer Antiquorum Gets Maron-ated: Changes Under New (Ironic) Ownership?

If you recall some older articles of mine, I didn’t exactly speak to fondly of Antiquorum’s totalitarian tactics behind their running of Timezone.com, which they own. The large luxury watch auctioneer has been around for a while focused on the buying and selling of uber luxury watches and people who feel comfortable writing blanks checks. [...]

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