Certina DS-1 Watch Goes Back To The Basics, Carrera Style

I know the first think you see when you look at the new Certina DS-1 is the Tag Heuer Carrera. Yes the hands and face look devilshly similar, and the bracelet might as well being out the Tag Heuer parts bin, not the Certina has anything to do with Tag Heuer, corporately speaking that is. No, Certina is one of the many Swatch Group brands, and as such can enjoy ETA movements for years to come. Regardless, Certina still loves to "imitate" Tag Heuer designs routinely.

Certina watches aren't too common in the US, being mostly reserved as a low to mid-priced watch for more established watch markets. Regardless, Certina is a respectable brand, with a good level of quality for what you pay. The DS-1 takes you back to a time before digital watches when you needed to have high legibility analog watches, with a sporty flair. When you first digest the Certina DS-1, it is noticeably retro, but enjoys a good deal of refinement in it's handsome appearance. The operative word here being handsome. This watch will not win any design awards, but certainly has a place in the heart of those highly conservative watch wearers that we all know. For that relative or friend we have that simply cannot accept the idea of a watch that calls too much attention, but at the same time, we cannot bear to see them wearing a Casio or Timex for the rest of their lives. For those people, and the rest of us that was a genuinely "good looking" watch for simple occasions there is the Certina DS-1.

Inside is a trusty ETA 2824-2 automatic movement. As stated before, because Certina is part of the Swatch Group, it can enjoy ETA movement for years to come, as in 2010 ETA will no longer provide movements to any watch makers outside of the Swatch Group. Available with a black or "ivory" face, you can really see all the places that this watch might fit in, and for a few hundred bucks new, it is a decent investment or gift.

See Certina watches available on eBay here.

See Certina watches on Amazon here.

VINTAGE WATCH LOT CERTINA BENRUS ELGIN DIGITAL AS IS 3 Bids    US $35.00 9h 28m

CERTINA ILLINOIS AUTOMATIC w Fancy Lugs NO RESERVE 4 Bids    US $5.84 9h 34m

CERTINA Chronometer CERTRONIC Near MINT Super Rare 20 Bids    US $363.77 10h 56m

New Old Stock Certina DS Pilot Chrono Valjoux 7750    US $1,299.00 13h 15m

CERTINA SWISS MADE 1 10 OF 12KT GOLD FILLED BRACELET    US $187.15 14h 54m

certinak fcal25 651escape wheel1pcsnosmint 0 Bid    US $4.99 1d 5h 42m

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Written by Mr. Ariel Adams - aBlogtoRead.com